When you're sending networking emails, your personal touch will go a long way. It's important to be friendly, pleasant, and understand that people don't like guilt-tripping. Don't assume that they don't have time to reply to your networking email. It will only waste your follow up time if you don't get a reply.
Personalization
Personalization means tailoring content to suit the needs of your audience. For example, if you're a retailer of gym equipment, you can send a personalized email to your customers directing them to a landing page about the different types of gym equipment you offer. Personalization is particularly useful when you know the products that your customers are interested, such as yoga classes and fitness gear like dumbbells or weight belts.
Email personalization can be accomplished in several ways, but the most effective one is to address every recipient by name. This will make your emails more personal and persuasive. A buyer persona can make your emails feel more personal. This type of personalization is based on income, gender, location, and other factors.
Mutual interest
It is essential to share a mutual interest when you send networking emails. This means being open and genuine. It also means being clear about your needs. You might get offered something else than what you requested. This is why it is important to be specific about what you want. For example, if your request is for a meeting with someone, you should be clear about the duration of the meeting and not ask for too much. It is crucial to send both versions of an email. This will help determine what works well and what doesn't.
If you're interested in getting to know someone, include their name in your message. This will build trust between you. It may help to mention that you went to school together. It is also a good idea to include the title of your current job so that they know that you share common interests.
It's heartwarming to read these subject lines
You can increase the open rate of your networking emails by using heartwarming subject titles. These subject lines should be unique and friendly. The lines should also include a link that is relevant to the message. Ask the recipient for any advice or information they may be interested in. Emails with requests or inquiries tend to get more attention than emails with a more generic subject line.
A great way to increase open rate is to include a book recommendation in your subject line. This will inspire recipients to open your message and take the time to read it. Subject lines are what your recipient sees first when they receive an email.
Genuine compliments
Sending networking emails is a great way to share genuine compliments. Authentic compliments, which are based upon your own experience and not made up to be more flattering than they actually are, are genuine. You can send these messages to people similar to yourself and increase your response rate. It is also possible to mention something you admire about their work and wish them to hear about it.
Compliments can be a tricky part of networking emails, but you have to keep in mind that they should not be construed as brown-nosing. You want your compliments to come across as a sincere admiration and motivation. Also, make sure your compliments are precise enough to allow the recipient to respond.
Mailshake
If you're looking for an email marketing solution that will deliver networking emails and improve your deliverability, Mailshake is the right choice for you. You can customize and automate your emails with this product's easy-to use API and comprehensive manual. It also offers built-in integrations with almost 100 3rd party applications, including Slack, ManyChat, Zoom, and Excel. It also offers A/B testing, which can be used to segment your outreach efforts.
It is important to balance volume with personalization in order to create a networking email that works. Do not go too far, as it can come off as impersonal and inauthentic. Instead, connect with enough people so that you can make an impact.